Content Creation

MARKETING | MANAGEMENT | CONTENT | CONSULTING

CONTENT IS IMPORTANT

The creation of compelling content for your business is important for your success in marketing.

Content builds trust, generates leads and cultivates customer loyalty. With the advent of platforms such as (Facebook, Instagram,Twitter and Youtube), content is the new normal for internet users. It helps to evolve what customers expect from your business with their continual interacton with it.

In a nutshell, the number one reason that social media content creation and marketing are important is that your customers appreciate it. Content marketing can generate significantly more leads as traditional outbound marketing, it can drive higher conversion rates, and it has the potential to significantly boosting website traffic.

TYPES OF CONTENT

Here is a short list of content types proven to be effective for marketing:

  • Images/GIFS/Memes
  • Videos
  • Blogs
  • Infographics
  • eBooks
  • Checklists
  • Whitepapers

CREATING CONTENT

There is a process for creating compelling content to use for marketing your business online:

  1. Define and locate your ideal customer (target audience)
  2. Identify your customers social networks
  3. Establish their media preferences
  4. Find ideas for creating the content
  5. Optimize the content
  6. Make it mobile
  7. Monitor and measure
  8. Recreate/Repeat what works

HIRE US TO HELP YOU!

Your business needs to be marketing on the Internet. It's safe to say that a large portion of the general population (your customers) are using social media daily.

It is important that you get your business in front of them, keeping them engaged. If your business is not doing it, your competition will be sooner or later (if not already).

Let POO Marketing create your social media content and market it on social media platforms. You can focus on servicing your customers.